UNDERSTANDING SEO:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.
Search engines consider a wide range of undisclosed factors for their ranking algorithms. Google says it ranks sites using more than 200 different signals. The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages.
Search engine spiders comprehensively crawl your website extracting pertinent data relevant to a search. The more relevant your data, ensures you are found first when your targeted audience is searching the internet for content related to your business.
METHODS FOR IMPROVING YOUR RANKING:
KEYWORDS
Identify the best possible keywords to target with your online marketing campaigns. Intelligent keyword choice is essential for reaching the right audience.
KNOW YOUR COMPETITION
Take an in-depth look at the competitive marketplace for your chosen keywords. Often you will find many companies competing for a share of the traffic on your keywords, even though they may not be direct competitors.
SEARCH FRIENDLY WEB DESIGN
Too often web designers build websites that look pretty, but don’t get results. Focus on creating a website that works for your customers and the search engines.
LINKS
One very important factor in how well your site shows up in search results is the number of high-quality, relevant links pointing to your site.
CONTENT, CONTENT, CONTENT!
Produce high quality, unique content that maintains your marketing message and is also optimized for the search engine spiders. Unique content is important for SEO, but that same content needs to sell your product or service to your customers. Develop a web content strategy for delivering fresh content on your website.
BLOGS
A blog is one of the best ways to produce fresh, unique, search engine friendly content for your site, as well as dramatically increase customer experience.
Search Engine Optimization can seem like a confusing and tricky endeavor. There are no guarantees when it comes to ranking and don't believe any SEO company that tells you otherwise. I recommend you read this article from Google, it's full of good advice on choosing an SEO company. Designscape does not claim to be a company specializing in SEO, but merely an advisor. All of our websites are designed, created, and written with Search Engine Optimization in mind during every step of the process.
