E-mail marketing is one
of the most effective
ways to keep in touch
with customers. It is
generally cost-effective,
and if done properly,
can help build brand awareness
and loyalty. At a typical
cost of only a few cents
per message, it's a bargain
compared to traditional
direct mail at $1 or more
per piece. In addition,
response rates on e-mail
marketing are strong,
ranging from five to 35%
depending on the industry
and format. Response rates
for traditional mail averages
in the 1-3% range.
One
of the benefits of email
marketing is the demographic
information that customers
provide when signing
up for your email newsletter.
Discovering who your
customers really are
– age, gender,
income and special interests,
for example – can
help you target your
products and services
to their needs. Points
to consider when creating
your email newsletter:
- HTML
vs. Plain Text: Response rates for
HTML newsletters are
generally far higher
than plain text, plus
graphics and colors
tend to make the publications
look far more professional.
The downside is that
HTML email is slower
to download, and some
email providers may
screen out HTML email.
- Provide
incentive to subscribe: Advertise the benefits
of receiving your
newsletter to get
customers to sign
up for your newsletter,
such as helpful tips,
informative content
or early notification
of special offers
or campaigns.
- Don't
just sell: Many studies suggest
that email newsletters
are read far more
carefully when they
offer information
that is useful to
the customers' lives
rather than merely
selling products and
services. Helpful
tips, engaging content
and humor are often
expected to accompany
email newsletters.
- Limit
questions: As each demographic
question you ask may
reduce the number
of customers signing
up, it's best to limit
the amount of information
you solicit or give
customers the option
of skipping the questionnaire.
CUSTOM CAMPAIGN
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TEMPLATES
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| The design of your
newsletter is very
important and should
reflect your corporate
style or the image
you wish projected.
We can develop a
totally new design
or improve the look
of an existing publication.
We'll make sure
your newsletter
design communicates
who you are while
effectively communicating
your message. |
Choose from 12 eye-catching,
colorful email templates: |
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